Situation Enro, a Shopify merchant and facemask innovator, produces masks beyond the run-of-the-mill variety. Carefully designed, it provides what other masks lack, including comfortable, wearable, and skin-friendly features consumers desire. Enro’s differentiators needed extra attention to stand out and educate consumers, considering the hundreds of types of masks on the market. Enro sees affiliate partners as an important channel to reach new customers, but its program needed improvement. Enro’s biggest issue was gaining traction with content partners, who are ideal for driving the education and awareness it needed. Enro’s affiliate and public relations teams knew there was much more potential partner revenue out there, so they set about energizing and optimizing the brand’s a

Join for free to read