Case Study
How Buddy CRM Helped The Institute of Directors Grow Their Sales (by Double Digits)
The Institute of Directors have used BuddyCRM since 2015 to re-energise their sales team selling professional development training courses to the director community. Buddy’s sales pipeline visibility has enabled management to grasp the scale of sales opportunities. ABOUT THE INSTITUTE OF DIRECTORS (IOD) The IoD has supported businesses and the people who run them since 1903. It is the UK’s longest running organisation for professional leaders, dedicated to supporting its members, encouraging entrepreneurial activity and promoting responsible business practice for the benefit of the business community and society as a whole. We spoke with Louise Gulliver, Managing Director at the IoD, about her decision to choose BuddyCRM as their sales team management app and the benefits that have e