There is an alarming shortage of truck drivers, which has a dampening impact on the U.S. economy since 70% of all freight is moved by truck. In fact, transpor- tation companies need an additional 60,000 drivers just to meet today’s demand, and this number is expected to top 100,000 within the next few years. Lynden, a 72-year-old transportation company that employs 3,000 people to transport freight, has had to turn down business because it didn’t have enough drivers. The challenge for Lynden is not only to attract drivers from competitors, but to grow their workforce by attracting people – mostly millennials – to pursue a fulfilling career with their company. HR, Operations and Marketing team up to drive success To appeal to millennials, Lynden’s HR and operations leaders

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