Making the Leadership Team More Effective ASICS is a globally recognised sports brand. Undisputedly the leading running shoe brand for enthusiasts and professional athletes alike, their mission is to become the number one brand for sports enthusiasts. Melinda Brooks-Bray, HR Director for ASICS EMEA, explains, “to achieve this mission, we need our management team at all levels and across all functions to be working together as effectively as possible.” ASICS have three levels of leadership and management development: • Top leadership group - the management team running the EMEA organisation • Senior management level - more seasoned operational managers • Frontline managers – this is first time they have managed people Empowering frontline managers 3GHR Case Study | ASICS

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