How Applebee’s Brings the “Neighborhood” to Life with Social Media
How Applebee’s Brings the “Neighborhood” to Life with Social Media
7 PagesHow Applebee’s Brings The “Neighborhood” To Life With Social MediaThe Challenge“By allowing the brand page, 1550 local pages and 5000+ local users, Applebee’s has been able to create a rich database to glean insight regarding service and menu offerings. ” Applebee’s is the world’s largest casual dining chain with over 2000 restaurants across North America, South America and the Middle East. Over 95% of these locations are franchised
