Case Study

How an organic skincare brand’s authentic approach to influencer marketing boosted sales by 60%

How an organic skincare brand’s authentic approach to influencer marketing boosted sales by 60%

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9 , 0 0 0 + 1 0 X 4 5 M $ 6 0 7 K 5 , 2 9 7 + 3 7 K 6 0 % 4 7 5 % Pie ces o f con t en t Scale d Impr essions Me dia v alue Liv e pos t s F ollo w er s gaine d Lik es Cr ea t or r ela tionships W i t h o u t t h e p r o p e r t o o l s , t h e i nf l u e n c e r m a r k e t i n g p r o c e s s p r ov e d t o b e ov e r w h e l m i n g . M y k e l l a st r u g g l e d t o k e e p t r a c k o f c o nv e rs a t i o n s a n d r ev i ew c o nt e nt t o e n s u r e i t m e t b r a n d st a n d a r d s . A n d i t w a s d i f f i c u l t t o h o l d i nf l u e n c e rs a c c o u nt a b l e t o c o nt r a c t u a l o b l i g a t i o n s b e c a u s e t h e b r a n d p r e f e rs t o d o u n p a i d c a m p a i g n s i n a n e f f o r t t o k e e p r e l a t i o n s h i p s m o r e o r g a n i c .

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