Case Study

How American Express Found the Route to Young Travellers' Hearts

How American Express Found the Route to Young Travellers' Hearts

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Mor e of Our Par t ner s The sponsor ed cont ent campai gn achi eved above i ndust r y-aver age r esul t s and al l owed t he br and t o gat her behavi or al i nsi ght s based on r esponses t o t he quest i ons i n t he qui z . I n addi t i on, t he i t em was publ i shed by not abl e UK medi a out l et s, i ncl udi ng: The Sun, The Week, Dai l y Mi r r or and t he Sunday Ex pr ess. The campai gn yi el ded i mpr essi ve r esul t s acr oss t he boar d: The Resul t s An aver age dwel l -t i me of over 2 mi nut es An aver age compl et i on r at e of 79% An aver age shar e r at e of over 3% Over 200K i t em engagement s Answer t hese 10 ques- t i ons t o di scover your next f ami l y hol i day dest i nat i on. The Sol ut i on Pl aybuz z pr oduced a cust om pi ece of sponsor ed cont e

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