I n col l abor at i on wi t h medi a agency CARAT, Pl aybuz z cr eat ed an i nt er act i ve i t em, t ai l or ed ar ound Mast er car d’ s campai gn messagi ng, t hat chal l enged r eader s t o t est t hei r t r avel ex per t i se l evel . Wi t hi n, r eader s wer e asked a ser i es of quest i ons i n or der t o l ear n val uabl e i nsi ght s about t hei r t r avel habi t s, such as: “ Wher e do you keep your money whi l e t r avel i ng?” The i t em al so encour aged t hem t o ent er t he cont est . The cont ent pi ece was t hen di st r i but ed t o pr emi um publ i sher s wi t hi n t he The cont ent pi ece was t hen di st r i but ed t o pr emi um publ i sher s wi t hi n t he Pl aybuz z net wor k, car ef ul l y sel ect ed t o r each t he campai gn’ s t ar get audi ence. Mast er car

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