Case Study

How airBaltic Achieved a Conversion Rate Uplift of 5.8% with Home Page Personalization

How airBaltic Achieved a Conversion Rate Uplift of 5.8% with Home Page Personalization

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““Just one platform and we are sorted in terms of acquiring, activating and retaining our users, while driving revenue. It was a wise choice to start optimizing user experiences as per their ever changing needs and Insider helped us a great deal in achieving that. We can experiment with our ideas to see what works for us and that makes a huge impact on our business KPIs’. I’m certain that this is just the beginning of building a best in class user experience. There is no stopping as the team at Insider keeps inspiring us to think “What’s Next?.”” Maris Rudens Head of Digital Marketing and Loyalty at airBaltic How airBaltic Achieved a Conversion Rate Uplift of 5.8% with Home Page PersonalizationairBaltic is a regional airline serving 60 destinations from their home base in Riga, L

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