Case Study

How Acquario Di Genova Became One Of The World‘S Top 10 Aquariums On Tripadvisor

How Acquario Di Genova Became One Of The World‘S Top 10 Aquariums On Tripadvisor

HOW ACQUARIO DI GENOVA BECAME ONE OF THE WORLD‘S TOP 10 AQUARIUMS ON TRIPADVISOR Website: www.acquariodigenova.it Hosted animals: 12.000 Vegetal speciesi: 200 Sqm Park Area: 27.000 mq Customer Alliance Success Story Acquario di Genova is one of the most important and famous aquariums in the world, and has fi nally received the recogni- tion it deserves. But fi rst, let’s take a step back to see how it earned this recognition. Since it’s opening 26 years ago, the aquarium has always been one of the main tourist attractions in the city of Genoa. Un- fortutantely, theonline feedback left by guests on portals like TripAdvisor did not refl ect its remarkable popularity amongst visitors to the city. With over one million visitors every year, the attraction was

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