Case Study
Hotel Weisser Hase & Customer Alliance More Direct Bookings, More Reviews
HOTEL WEISSER HASE & CUSTOMER ALLIANCE MORE DIRECT BOOKINGS, MORE REVIEWS Since the beginning of the cooperation with Customer Alliance in October 2014 (26.03.2014), 1,149 hotel guests have automatically been invited via email to leave a review on the internet for the Hotel Weisser Hase. As many as 23% of the guests responded – a much higher return rate than can generally be expected from the common paper questionnaires. The Hotel Weisser Hase managed to collect up to 142 new reviews over this period of time. OUR JOINT SUCCESS: An exponential increase of HolidayCheck reviews, the number going FROM 75 UP TO 120 reviews in JUST 7 MONTHS. A considerable increase in DIRECT BOOKINGS on the hotel’s own website Integration of the reviews on the hotel’s FACEBOOK FANPAGE (http://on.fb.