Summary Challenge: Trinity University wanted to increase awareness and schedule more on- campus visits for the 2016 year. To help accomplish the institutional goal, they sought a new digital marketing agency that could help rene their advertising strategy and attract more qualied student prospects. Solution: Using the same advertising platforms -- Facebook and AdWords -- our team: a) Hyper-focused the ad targeting criteria in the key geographies b) Promoted content for parents in addition to students c) Split-tested content in each high priority geography Results: WebMechanix helped Trinity increase online inquiries, applications, and prospective student visit sign-ups from advertising trafc by 448.87%. The budgets during each period were identical but the visitors We

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