How a major brand developed a data-driven IR strategy
How a major brand developed a data-driven IR strategy
8 PagesCASE STUDY: Investor r elatIons r oadmap How a major brand developed a data-driven IR strategy www.ipreo.comAll rights reserved. None of Ipreo, its affiliates, or any of their third party providers is liable for any informational errors, incompleteness, or delays, or for any actions or decisions taken by any person as a result of any information contained herein. ©2017 Ipreo. All rights reserved. 1 The Company identified two key goals prior to engagement. They were looking for a way to: Reshape the way the team approached annual investor relations strategic planning Establish metrics to report on and measure IR efficacy The Company’s objective was to ensure all decision making on the cornerstones of an annual IR program – non-deal roadshow schedule, conference attendance,
