IMPACT RESOLUTION How a Leading Multi-concept Retailer with 10 Million+ Active Customer Base Boosted Their Incremental Revenue Through Hyper-Personalization Program using Advanced Analytics SITUATION The client had access to a large volume of customer data that they were failing to leverage to drive hyper personalized initiatives, therefore resulting in low ROI for marketing & voucher spends. Differentiation of personalization on the basis of the nature of business, Foods compared to Fashion was the need of the hour. A c o n s i s t e n t a n d a d e q u a t e measurement framework for a holistic e v a l u a t i o n o f t h e i m p a c t o f marketing on revenue growth was also lacking. The detrimental impact of non- personalized communication and an inconsistent measurement

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