A leading multinational fashion retailer clocked almost 2% incremental growth in sales in just 4 months, owing to hyper-personalization initiatives th
A leading multinational fashion retailer clocked almost 2% incremental growth in sales in just 4 months, owing to hyper-personalization initiatives th
2 PagesSITUATION IMPACT RESOLUTION A leading multinational fashion retailer clocked almost 2% incremental growth in sales in just 4 months, owing to hyper-personalization initiatives through Data-Driven Scientific Algorithms. The retailer identi?ed the need to d e v e l o p h y p e r - p e r s o n a l i z a t i o n capabilities that will offer customers relevant content, vouchers, and promotions, and to effectively drive cross- shopping and render a superior experience to loyal customers. In addition,the past customer initiatives l a c k e d a u n i f o r m a p p r o a c h o f measurement and holistic evaluation of the impact of marketing on revenue. The detrimental impact of non- personalized communication & inconsistent measurement approach sent to the loyalty base lead to: Ÿ Lower RO
