How a data science company builds trust and stays competitive with customer stories 4C Insights doubled the ROI on their marketing spend by creating hundreds of fast, effective customer stories using TechValidate. Building trust with skeptical buyers For marketers, trust is everything. At 4C Insights, Chief Marketing Officer Aaron Goldman is all too familiar with the challenges of earning and keeping that trust. His company aims to help marketers connect with their audiences across channels and devices using their data science and marketing technology. But operating in the competitive and fast-paced media industry means 4C’s buyers are inherently skeptical of marketing claims. With so much noise and so many competing solutions in the space, 4C Insights needed to cut through the

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