Case Study

AA Ireland builds easy-to-use predictive models with Spotfire® visual data science

AA Ireland builds easy-to-use predictive models with Spotfire® visual data science

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AA Ireland, a leading provider of insurance and emergency services, transformed its business with Spotfire® visual data science. Faced with challenges like optimizing pricing, customer segmentation, and fraud prevention, the company chose Spotfire for its powerful, user-friendly analytics. In just three months, the analytics team developed their first predictive model, significantly accelerating insights compared to traditional software. Spotfire’s real-time capabilities enabled AA Ireland to boost revenues by 22% through optimization, cross-selling, and fraud detection. Empowering business users with predictive tools allowed the company to streamline decision-making, enhance profitability, and stay ahead of competitors in a dynamic industry.

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