How a Crowd-Based Ad Creative Optimization Platform Streamlined Global Payments to Its Fast-Growing Creative Writer and Designer Network
How a Crowd-Based Ad Creative Optimization Platform Streamlined Global Payments to Its Fast-Growing Creative Writer and Designer Network
4 PagesPOWERING GLOBAL PARTNER PAYMENTS CASE STUDY: BOOST MEDIA Boost Media engages with marketers from leading global brands like Orbitz, Zynga, and CafePress to source, test and optimize creative ad copy. With the Boost platform, companies optimize their creative messaging and increase relevancy with their targeted audience. “We use search, social and other mobile data to tweak the message, and then test the results, ” explained Rob Lenderman,
