Case study: Housing & Care 21 managementcentre.co.uk/case_studies/case-study-housing-care-21-3/ Driving culture change at Housing & Care 21 Housing & Care 21 are the UK’s largest non-profit care provider and a national leader in providing innovative, affordable housing for older people. Their strong belief that later life should be happy and fulfilling, has lead to them supporting over 28,000 people across the UK with essential care and housing services. Challenge In an increasingly commercial environment, and facing fierce competition for commissioner support, Housing & Care 21 needed more than ever to demonstrate their expertise and value, in order to remain a market leader. With a change in leadership at the top in 2013, 1 / 4the organisation embarked upon a step change in how they want

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