AN ATPI CASE STUDY Hotel Programme Improvements And Increased Online Adoption E marketing@atpi.com T +44 (0) 207 111 8673 www.atpi.com“The new preferred hotel programme, covering 43 hotels in over 21 key locations, not only saves fees through online adoption but also means staff no longer need to negotiate and maintain the programme in-house” BACKGROUND This client is a fast-expanding global fashion company with over 100,000 e

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