5 18-272-2800 © 201 8 smithandjones.com Hospital branding strategy results in community partnership and a 5% increase in total hospital admissions. Portneuf Health Partners | Rebrand After building a state-of-the-art facility, the newly privatized Portneuf Medical Center, located in Pocatello, Idaho, was suffering from a poor local brand perception. In order to humanize the brand and drive volume to the medical center, we developed a multimedia campaign that positioned Portneuf Health Partners as a collaborative, community-focused provider of better healthcare. The launch of the new brand generated positive community interest, resulting in a 33 % increase in website traffic, 5% increase in total hospital admissions, and over 16k clicks for online ads. CASE STUDY 1 Brand vid

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