How a brave creative strategy drove a hospital’s most engaging campaign in history.
How a brave creative strategy drove a hospital’s most engaging campaign in history.
3 Pages5 18-272-2800 © 201 8 smithandjones.com How a brave creative strategy drove a hospital’s most engaging campaign in history. Ellis Medicine | Women’s Health Campaign Women know that Bellevue Woman’s Center is the go-to place for childbirth. That’s a strong market position, but it’s not the whole story. In reality, Bellevue offers a broad range of women’s services, some unique to the market, but no one knows about them. The campaign we delivered touched a nerve, and generated more engagement than any campaign in Bellevue’s history. . 1 1 TV spot & web video CASE STUDY5 18-272-2800 © 201 8 smithandjones.com Diagnosis Our research uncovered just how often advertisers miss the mark with women. Stereotypes abound, and the condescending overuse of pink belies how little insight marke
