HonorHealth Two systems join forces to make healthy personal. Histories combine to carve a new path In response to a changing health care landscape, Scottsdale Healthcare and John C. Lincoln Health Network came together to form a single system. The move would allow the systems to adjust more nimbly to new payment and delivery models, promoting increased quality of care while lowering costs. The newly merged organization had to capitalize on the strength the two legacy brands had within the market, while establishing a unified brand to signal a progressive new era focused on coordination and a continuum of care. Making a decision on whether to pursue a new name was the key decision. Were the organizations prepared to give up decades of history in service of an integrated future? It’s more t

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