Avis Budget Group Shared space leads to shrewd solutions for two rental car leaders. Two transportation titans merge resources, but not identities From the time it opened its initial location in 1946 — the first rental car operation at an airport — Avis has been an industry innovator. Budget has sought to serve the costconscious customer since its founding in 1958. When the two companies came together as Avis Budget Group (ABG) in 2006, they retained their two distinct brands; Avis primarily serves business travelers, and Budget delivers a value-driven offering for the leisure customer. In airports, rental car companies typically operate together in one large facility, separate from the air terminal. Avis and Budget often work together using their combined market share to bid for a

Join for free to read