Case Study
Inventus Power: A merger galvanizes two stalwart power technology companies
Inventus Power A merger galvanizes two stalwart power technology companies. A powerful pairing Two leaders in the battery pack technology industry, ICCNexergy and Palladium, merged to form one of the world’s largest portable power solutions providers. With nearly 90 years of combined experience, each brand had built considerable equity among original equipment manufacturers (OEMs) across a broad range of markets. Merging with a competitor is a good way to supercharge your resources and grow quickly — but often only if you build a unified brand that both electrifies stakeholders immediately out of the gate and provides a sustained energy source. Cutting the cord on legacy brandsThe leadership team and private-equity owned ICCN and Palladium needed to identify a singular articulation of the