Case Study
@Home’s 2017 Black Friday Campaign
Case St udy TFG ( The Foschi ni Gr oup) 1 @Home l aunc hed t hei r s oc i al medi a t eas er c ampai gns wher e t hey c ol l ec t ed emai l addr es s es f or eac h s i gn- up r ec ei ved. Shor t l y af t er t hat t hes e new s ubs c r i ber s r ec ei ved an emai l , gr ant i ng t hem a VI P s t at us , t o s hop f or Bl ac k Fr i day deal s 6 hour s bef or e t hey wer e r el eas ed t o t he publ i c. @Home of f er ed t hei r VI P s hopper s exc l us i ve ac c es s t o s hop f or t he bes t buys on an al mos t “ fir s t c ome, fir s t s er ve” bas i s . Execut i on VI P c us t omer s f r om t eas er c ampai gn Top exi s t i ng c us t omer s Af fil i at e par t ner s Tar get Mar ket Run a s uc c es s f ul s oc i al medi a c ampai gn f or Bl ac k Fr i day deal s , wi t h a s i gn- up f or m