1 Hyperli Client-Retention Case Study Overview This client-retention case study is based on an email campaign that was run by Hyperli in May 2018 to drive engagement with dormant subscribers in Durban. They did this by sending top deals at affordable prices to the city’s client base. Hyperli’s Durban Client-Retention Case Study To re-engage dormant subscribers in the Durban area Objectives Durban-based Hyperli subscribers who hadn’t engaged with their deals for a while Target Market Execution Hyperli’s re-engagement campaign was sent to 70,300 of their Durban subscribers and included four high-converting deals, impactful design, two animated GIFs, and a personalised subject line. The Results Of the 70,300 subscribers who received the re-engagement email, 17,997 unique contacts opened it

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