1 Century 21’s Go 21 Onboarding Campaign Case Study Overview Go21 is an estate-agent coaching programme created by Century 21; the world’s largest real estate franchise. The programme provides real estate agents with a step-by-step guide to selling property, including subjects like getting to know their areas, completing the necessary paperwork, and running their first show house. Activities include things like two presentations a day, two hours of lead generation per day, and more. Century 21 needed a system that would automatically send new agents on an email and SMS training journey that they could actively track and report on. Century 21’s Go 21 Onboarding Campaign Case Study What Century 21 needed was: • A system that would save time and resources • Detailed and granular statist

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