“Home improvement is difficult. The easier we can make our customers’ journey by optimizing their digital experience, the better it is for B&Q"
“Home improvement is difficult. The easier we can make our customers’ journey by optimizing their digital experience, the better it is for B&Q"
4 PagesResults The challenge As a successful retailer committed to delivering a smooth, integrated and satisfying customer experience across all of its physical and digital touchpoints, B&Q has an expert omnichannel analytics team. The company’s sophisticated digital marketing ecosystem provided data about what was happening on the site but no insight into why customers were behaving as they did. B&Q was seeking a solution that would enable its team to systematically and efficiently identify, test and prioritize improvements to the customer experience and increase conversion, average order value (AOV) and revenues. • Millions of pounds in annual uplift for rapid ROI • 75% reduction in time-to-optimization • Increased ROI on analytics ecosystem • Building a proactively customer-centric cu
