A leading U.S. home furnishings retailer partnered with C3 AI to solve widespread discounting and inconsistent pricing that cut into margins. Over 80% of deals were priced below the company’s minimum threshold. C3 AI Pricing Optimization used over 7 million data rows to model price elasticity by SKU, segment, and location, enabling smarter, real-time pricing decisions. Within 3 months, the company saw a 2% win rate boost, $15M in revenue gains, and $3M in added margin. It also eliminated sub-threshold pricing, reduced rep-to-rep pricing variation, and centralized pricing strategy into a single AI-driven platform, improving profitability and execution across 3,500 sales reps.

Join for free to read