Jim Burke Chrysler Dodge Jeep Ram INTRODUCTION CASE STUDY Whatever you’re looking for, Jim Burke Automotive Group is sure to have it. The Jim Burke family of car dealerships oers vehicles from a wide spectrum of makes to the greater Birmingham, Alabama, community, including Hoover and Tuscaloosa. Its top priority is matching customers with just the right vehicle, a range of financing options, and expert auto repairs. Its facilities are state-of-the-art, its sta is highly skilled, and its inventory of more than 300 vehicles is top-notch. This case study will be from the perspective of Chris Browning, general sales manager at Jim Burke CDJR. CHALLENGE The business challenges that led Jim Burke CDJR to invest in Kahu included; having diculty managing and locating inventory, experien

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