Increased Online Visibility By 42% In 3 Months Challenge Freshpet is a national pet food company whose top priority is to create natural, healthy, and fresh food for dogs and cats. Crafting recipes speci?cally designed for pets is their passion—and they wanted to share it with the world. To gain traction with their largest markets, Freshpet needed to increase their online presence in ten major cities in the U.S. They enlisted PCG Digital Marketing to help them dominate Google search results. Before Freshpet came to PCG, they only had one website (www.freshpet.com) appearing on page one of search results. Strategy Before Freshpet came to PCG, they only had one website (www.freshpet.com) appearing on page one of search results. PCG’s strategy included building highly targeted microsites that

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