W W W . Y O T T A A . C O M Customer Case Study C h a l l e n g e Highlights for Children is a global family media brand dedicated to helping children learn and grow. When the company, founded seventy years ago, recently set out to modernize and expand its online business it encountered a number of challenges. These included the consolidation of multiple domains, updates to an old code base and, on top of it all, a planned migration to a new content management system. Highlights was counting on its eCommerce business to take off, but it found that slow web performance and a high bounce rate amounted to lost conversion opportunities. The company did not have a performance technology in place and required a solution that could ensure optimized web performance throughout its nume

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