W W W . Y O T T A A . C O M Customer Case Study C h a l l e n g e Like many online retailers, eBags faces the challenge of serving an increasingly mobile customer base. Historically, conversion rates for mobile customers remained low on eBags.com, even as traffic from smartphones and tablets rapidly grew. In addition, performance of the eBags desktop application suffered from the addition of personalization, third-party scripts, and other dynamic elements. As a result, eBags expended significant resources to combat these performance challenges. eBags had for years used a CDN for static content delivery, but looked to extend the capabilities in this portion of the technology stack to drive more value. In particular, eBags sought to improve mobile and web conversion rates, improv

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