Hibbett Sports, a leading U.S. retailer of athletic-inspired fashion, faced the challenge of preventing bots from buying out its high-demand products when launching its e-commerce site in 2017. To address this, the company implemented HUMAN’s Transaction Abuse Defense, a behavioral and machine learning-driven solution designed to detect and block automated attacks during online hype sales. HUMAN provided dedicated hype sale support, proactive service, and 24/7 assistance, ensuring seamless integration with Hibbett’s Salesforce Commerce Cloud and Cloudflare systems. The partnership enabled Hibbett to protect revenue, maintain strong site performance, enhance customer satisfaction, and avoid virtual waiting rooms, ultimately improving loyalty and operational efficiency.

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