JVL CASE STUDY Average of 7% Increase in sales Average of 29% Decrease in Customer Support CostsThe Challenge: JVL’s main challenge was differentiating themselves among the many wedding band websites. As Joe Salazar, JVL’s President & COO explains, they were seeking to personalize the user experience and explain the personal touch and top service JVL offers. Additionally, JVL wanted to ease pressure on their call center. Most often people would call in for help in finalizing their purchase, once added to the cart. For purchasing a jewelry item, JVL sought an online solution that would add a personal touch to the user’s shopping experience. The Solution: JVL Jewelry implemented Toonimo on their website to help visitors understand the offering and guide them through the

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