Case Study
Helping Kroger get more lift from product displays
helping Kroger get more lift from product displays InnerWorkings expands on its long-standing partnership with Kroger with innovative point of purchase displays to drive more customer engagement and increase ROI and sales. One of the world’s largest grocery retailers, with over 2,500 stores including such name brands as Ralphs, Dillons and Harris Teeter, the Kroger chain maintains a leading edge on merchandising strategies to move the sales needle. To that end, Kroger enlisted InnerWorkings to design themed displays that would cross-promote multiple consumer packaged goods brands and boost returns at this critical point of customer interaction. CLIENT Kroger CATEGORYactivating the creative and product network InnerWorkings put its extensive network of resources to work to ensure