Financial Linkage Case Study Goal Help the client make the most of its many opportunities to strengthen customer relationships in order to improve long-term profitability. Study The client interacts with a large number of customers at many locations in a wide variety of ways. To meet the challenge of (1) understanding the relative value and importance of each facet of its customers’ diverse experiences and (2) devising a way to measure the effectiveness of the client’s efforts at shaping customer behavior, we incorporated a broad array of data sources, everything from sales by store by region to employee behavior and tenure to customer satisfaction (of course). Results The findings of this complex study gave the client a comprehensive picture of its multifarious customer

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