Case Study
Help Eliminate Auto Thefts
HELP ELIMINATE AUTO THEFTS (H.E.A.T.) - Lambert COMPANY Help Eliminate Auto Thefts (H.E.A.T.), operates Michigan’s statewide auto theft tip line and was created as a partnership between insurance agencies, law enforcement and government to help reduce auto theft and keep insurance costs under control. Because of H.E.A.T.’s confidential, 24/7, toll-free tip line, vehicles and other property valued at nearly $60 million have been recovered, criminals have been put behind bars and over 10,700 tips have been called in since the tip line was established in 1985. PROJECT Lambert plans and manages H.E.A.T.’s 30th Anniversary Breakfast celebration and is charged with continually increasing awareness of “Turn up the H.E.A.T. Week” across the state. TACTICSLeverage relationships with state leadershi