Princess Auto uses direct mail to reactivate lapsed customers and increase sales. Building relationships. With roots dating to the 1930s, Princess Auto is a private, Canadian-owned retailer operating more than 50 stores nationwide along with a thriving ecommerce site. The Winnipeg-based company offers a unique assortment of high-end farm, industrial, and garage equipment for hands-on professionals. Family owned and operated for its entire history, Princess Auto prides itself on deep customer relationships developed over nearly a century of dependable sales and service. “Our customers love us, depend on us, and stick with us, not just year after year, but generation after generation,” said Jake Arida, Traditional Channels Specialist at Princess Auto.

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