Case Study

Healthcare Market Research Specialist: Streaming Medical Survey Processing With Flydoc

Healthcare Market Research Specialist: Streaming Medical Survey Processing With Flydoc

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FlyDoc HEALTHCARE MARKET RESEARCH SPECIALIST: STREAMING MEDICAL SURVEY PROCESSING WITH FLYDOC As a specialist in the healthcare market research field, one of the company’s business initiatives involved sending out medical surveys to patients. Rather than only relying on outside vendors to send out the surveys, FlyDoc was chosen as an internal and cost-effective solution. The Challenge The decision to seek an alternative to how patient surveys were being sent out was largely prompted by the desire to reduce costs. Typical jobs exceeded 6,000 postal letters, and getting them organized, proofed and into the hands of participants would often take a week or longer. This, coupled with the costs of labor, didn’t create a sustainable model of processing for maximum internal cost savings.

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