Customer Flow Report Health & Beauty Store CASE2 • Which in-store features draw the shoppers attention? • By defining certain areas of interest within the store – Retail Flux Flow© enables you to do detailed analysis on a Macro-level, as well as the Micro-level, and most importantly, see them in relation and understand the big picture. Areas of Interest (Special Features) Areas of Interest (Special Features) Source: RetaiFlux platform, StoreFlux view. Source: RetaiFlux platform, StoreFlux view. SHOPPER FLOW – MACRO/MICRO Customer Flow and In-Store Features Store Entrance3 • Here we have defined certain areas of interest, in this case areas that contain additional or special features. • The areas of emphasis are marked within the red lines. Further analysis will revolve ar

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