Customer Flow Report Scandinavian BOOK STORE CASE2 OPTIMIZE STORE LAYOUT Making Physical Changes • With this Bookstore, it became apparent that physical changes was needed to increase sales by making the shoppers more exposed to the stores merchandise. AS-IS New Store Layout ENTRANCE ENTRANCE CASHIER CASHIER3 OPTIMIZE STORE LAYOUT Making Physical Changes • One of the major changes involved the first zone. The first zone should have a ”STOP-effect” and guide the shoppers into the rest of the store. AS-IS New Store Layout BEFORE AFTER4 OPTIMIZE STORE LAYOUT Making Physical Changes • These Changes were made: • Zone 1: Moved ”writing supplies” to a shelf. • Zone 2: We established a ”Kids Corner”, with tables for reading and playing. • Zone 3: Re-organized the storage space i

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