Case Study Head & Shoulders launched in 1961, it was the first time people ever experienced the powerful dandruff eliminator, ZPT. Fifty years later, as the world's #1 shampoo, they are the most tested and most trusted dandruff shampoo. Head and ShouldersCase Study - Head and Shoulders Campaign Objectives Duration Measurments Promote the head and shoulders TVC and drive competition registrations 1 Month Click through rate Post click engagementsDynamic execution - Targeted users were encountered with various attractive call to action mobile ad placements which all led to a dynamic rich media execution. Once user clicked on the expandable ad unit, the user was then directed to watch the competition’s TVC followed by various call to actions such as: - Watch TVC - Learn More - Socia

Join for free to read