Case Study

Harrods - The Need to Embrace Change

Harrods - The Need to Embrace Change

DoubleEdge – CASE STUDY: HARRODS The Need to Embrace Change Something’s happening at Harrods. Since the acquisition by the Qatari investors in 2010, sales have gone from strength to strength with record sales and profits of more than 10% for each of the two consecutive years to February 2014. Management plans mention overseas expansion, a Harrods Hotel opens in Kuala Lumpur in 2018 and even the Harrods ‘Green Man’ , known for his reserved politeness, is now prone to break into dance. And this all follows the bleak outlook by so-called industry experts that the future of department stores is limited by the growth of specialist retailers, online sales and the success of stand-alone stores breaking away from the ‘department’ store format. Some may say, that’s what £250 million capit

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