CASE STUDY | Harmoney 1 Harmoney and DataRobot Drive Innovation in Australasia’s Personal Loan Market Harmoney Challenges the Big Banks with Marketplace Lending With a total value of more than $116B, Australia and New Zealand’s personal loan market is dominated by six banks, which fund loans from deposits, and two global credit card companies. Harmoney, Australasia’s leading marketplace lender, challenges the banks’ dominance using marketplace lending, an arrangement where investors seeking to earn a return invest money which is then lent to creditworthy borrowers. Personal loans comprise about 4 percent of the banks’ balance sheets while generating about 16 percent of net profits. These high net profits indicate that opportunities exist for entrepreneurial companies able

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