CASE STUDY | Harmoney 1 Harmoney and DataRobot Drive Innovation in Australasia’s Personal Loan Market Harmoney Challenges the Big Banks with Marketplace Lending With a total value of more than $116B, Australia and New Zealand’s personal loan market is dominated by six banks, which fund loans from deposits, and two global credit card companies 1 . Harmoney, Australasia’s leading marketplace lender, challenges the banks’ dominance using marketplace lending, an arrangement where investors seeking to earn a return invest money which is then lent to creditworthy borrowers. Personal loans comprise about 4 percent of the banks’ balance sheets while generating about 16 percent of net profits. These high net profits indicate that opportunities exist for entrepreneurial companies ab

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