HARMAN Amplifies E-commerce Success Using Tealium Tag Management
HARMAN Amplifies E-commerce Success Using Tealium Tag Management
4 PagesCHALLENGES • Needed to maximize use of best-in-class marketing technologies to meet new e-commerce goals • Vendor solutions took too long to deploy, slowing marketing efficiency and performance CASE STUDY HARMAN Amplifies E-commerce Success Using T ealium T ag Management Faced with aggressive new e-commerce goals, the audio and infotainment giant needed to maximize its marketing technology investments. Enter Tealium iQ. SOLUTION • Selected
