Happy Pancake is proud to provide its users with the ideal setting for one of life's adventures - ?nding a soulmate. Its appeal as a dating site is clear, with over 500 000 people registering a personal ad since 2007. A signi?cant community also brings with it much online discussion about dating. Countless potential initiatives exist here, but locating these nuggets of wisdom amid so much information is a challenge in itself. IT’S NOT YOU,

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