Case Study
Cutting To The Chase Helps Truecaller Make Fresh Discoveries
Break down 100 000 000 users into daily conversations, and you have a lot of chatterboxes. Originating in 2009 as a lifesaver for spam haters, Swedish tech darling Truecaller now leads the charge in personal communication apps. In 2016, Truecaller is the go-to for giving users more accurate info, without delay. In other words, a digital phonebook that wastes no time. Navigating the constant buzz surrounding Truecaller’s brand is no mean f